This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

With increasing technology advancement, including the rising use of smartphones, some individuals rely heavily on smartphones in their daily lives and become increasingly anxious if they do not have access to their smartphones (i.e., nomophobia [no mobile phobia]). The present study evaluated the psychometric …

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

This thesis explores the issue of overconsumption in the fashion industry and investigates how circular design and consumer education can encourage longer garment use. While awareness of sustainability has increased, many consumers still struggle to translate this into action. Through primary research—including …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

The problem with investments in digital technology arise when much wanted and needed small companies and entrepreneurs have to invest in costly device the benefits of which are largely unforeseen, or unpredictable. An example of this is the use of 3D whole garment knitwear machines, there not only the …

The AI Act, effective from August 1, 2024, introduces EU-wide standards to ensure the ethical and safe use of artificial intelligence (AI). Dutch municipalities must be fully compliant by 2026, navigating complex legal and operational challenges. This study assesses their readiness through survey data …

Executive Summary This report presents an impact analysis of the co-creation methodology used in the CommuniCity project to adapt technological solutions to local community needs during the pilot phases. Integrating insights from the first and second rounds of pilots, it examines how the uptake of the …

In het snel evoluerende domein van machine learning is het cruciaal om het meest geschikte model voor een bepaalde dataset te selecteren. Inzicht in de kenmerken van een dataset kan een aanzienlijke invloed hebben op de resultaten van voorspellende modellen, waardoor de studie van de eigenschappen van …

This paper explores the relationship between Circular Economy (CE) and Environmental, Social, and Governance (ESG) frameworks—a connection that remains ambiguous in both academic literature and practical application. This lack of clarity hinders corporate accountability and progress toward sustainability …