This marketing communication plan will provide a research in order to reposition the Travel & Languages program as a part of the company Travel Active. Travel Active's program requires a repositioning because there exists a severe competition in the market of studying languages abroad. Due to the fact …

Twitter lijkt het nieuwe wondermiddel te zijn om in contact te komen en banden te smeden met de doelgroep. Het aantal bibliotheken dat daarom een Twitteraccount opent groeit hard. Maar worden de verwachtingen ook gehaald? Het artikel staat stil bij de wijze waarop bibliotheken en informatiespecialisten …

The developments in the field of media, technology and business models are going faster and ensure that the publisher can choose from a wide range of publish possibilities. As well private as in practice the consumer changes its search-, read- and buying motive. Companies within but also outside the …