Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

This study examined employees’ Guanxi orientation as a quasi-dispositional predictor and organizational Guanxi practice as a contextual predictor of employees’ engagement in personal Guanxi behavior directed at the supervisor, which in turn predicted three work-related outcomes: job satisfaction, job …

This paper presents the implementation Problem-Based Learning (PBL) design in entrepreneurship and innovation management education, with a focus on enhancing students' innovative behavior and entrepreneurial orientation through the usage of different digital tools. A survey was conducted among 118 students …

In this chapter, we present a perspective on the professionalisation of students in higher vocational education, which relates their life orientation to professional and societal values and beliefs. In a teaching programme at HU UAS Utrecht, inspired by Biesta’s notion of a pedagogy of interruption, …

Despite the inherent conservatism of the hospitality industry, times are changing and challenges are arising in the workforce. Staff shortages in hospitality organisations in the Netherlands are severely caused by a great resignation from hospitality employment. Research suggests that a significant antecedent …

This paper argues for a Problem Based Learning (PBL) design that promotes digital tool usage in entrepreneurship and innovation management education, in order to develop students’ innovative behavior and entrepreneurial orientation. Survey data were collected from 89 students in Germany, the Netherlands, …

The Dutch research project “Wijs met techniek” (Tech-Wise) explores ethics education from a tool-based, practical perspective. Especially if and how practical tools for ethical deliberation on the impact of technology can be helpful in ethics education for engineering students. The approach is first …

Non-formal education (NFE) has emerged as an integral dimension of the education system in Burkina Faso, and one of the key priorities in development strategies since the adoption in 2007 of the Law on Education Orientation. The education system is characterised par significant disparities between urban …

We report on the calibration and testing of a fiber Bragg grating (FBG)-based 2D-shape sensing strip for real-time monitoring of the position and orientation of the human spine during gait. The strip is evaluated for its use as an input for control of an exoskeleton for patients with spinal cord injury. …

In the digital era, an innovative capability is viewed as core to the competitiveness of a firm. Firms can increase their innovative capability by taking advantage of individual innovative behavior. Thus, it is crucial to find out which individual and/or contextual factors promote individual innovative …