What happens if there is a business that is strictly online, is available in multiple countries, therefore facing more competition, while having only one location for their office? This is how YourSurprise operates. Active in 28 countries, delivering almost to the whole world and having multiple websites. …

This study contributes to finding out how Digital Signage together with sensory perceptions should be placed within the design of physical clothing stores to optimize the guests ' experience. In terms of sensory perception, the focus was on the environmental factors of music and lighting, and the design …

The liveability of cities worldwide is under threat by the predicted increase in intensity and frequency of heatwaves and the absence of a clear spatial overview of where action to address this. Heat stress impairs vital urban functions (Böcker and Thorsson 2014), hits the local economy (Evers et al. …

LijnbaanPark improves the environmental quality of the Lijnbaan district in Rotterdam by introducing green rooftop architecture and skywalks, meant to become part of a future pedestrian circulation network above the streets in the city. The Lijnbaan is an icon of modern architecture, and although it …

Winkelgedrag van consumenten is veranderd met een verschuiving naar het online kopen van goederen (Bir, Hansen, Ouedraogo, Slipchenko, Widmar, Wolf, 2020). Dit schept de verwachting dat internet toeneemt als verkoopkanaal (Marktdata, 2020). Dit onderzoek gaat in op de online verkoop van shopping goods …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent …

The paper explores how the customer experience bridges the relationship between signaling and trust in online shopping, following the framework of the Design-Based Research cycle. The main research question is as follows: “How does the end-to-end customer experience bridge the relationship between signaling …

This is a report of the research done during the Summer School 2022 at the Digital Methods Initiative (UvA). The work and the report were developed in collaboration with the participants in the datasprint: Gabrielle Aguilar // Federica Bardelli // Laura Bruschi // Miranda García // Giulia Giorgi // Matthew …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …