Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Sustainability is one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Companies are integrating ideas of sustainability in their marketing, corporate communications, annual reports and in their actions. Projects as instrument …

This paper develops propositions on the added value of normatively-based, employee-oriented corporate social responsibility, specifically on the issue whether an individual owner-manager can add value within a foreign subsidiary by means of normatively-based, employee-oriented CSR. We suggest that this …

Competitive and working papers as well as abstracts in these proceedings discuss recent academic insights and link academic research to the practice field in order to exchange knowledge on contexts and effects, potentials and challenges of CSR and communication, on best practices and newest developments. …

Frank Jan de Graaf argues that the domination of neoclassical economic thinking in academia has contributed to the economic crisis and hindered thinking about sustainable development. Currently, ethics is re-entering the debate about how to develop prosperous open societies. A group of NGOs recently …

Facing the threat of climate change and loss of biodiversity, sustainability has become an es­sential public issue. Zoos as environmental organisations and leaders in conservation have a sustainable responsibility and could contribute to stem climate change and the exploitation of resources by reducing …

Since the film of Al Gore An inconvenient truth, sustainability stands high on the national agenda of most countries. Concern for the environment is one of the main reasons in combination with opportunities to innovate. In general, innovation and entrepreneurship are important in the realm of national …

The international transfer of employee-oriented CSR practices: an SME perspective.Will multinational SMEs use internationalisation to achieve labour cost savings at the expense of employees both in their home country and abroad or will they transfer their existing employee-oriented practices to their …

This article shows that business ethics is not capable of explaining the responsibility of limited organized collectives such as chains, sectors and industries. The responsibility of the pharmaceutical industry to make AIDSblockers available for patients in Africa is an example of such a sector responsibility. …

The past century has been a century characterized by human suffering and conflict. The establishment of the United Nations in the aftermath of World War II has brought the pressing issue of human rights to the attention of the international world. However, the UN’s reluctance to act on occasions of …