The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management practice from a corporate perspective. The research …

WHAT IS KNOWN ON THE SUBJECT?: The combination of coping with their mental health problems and caring for children makes parents vulnerable. Family-centred practice can help to maintain and strengthen important family relationships, and to identify and enhance the strengths of a parent with a mental …

This paper is a case report of why and how CDIO became a shared framework for Community Service Engineering (CSE) education. CSE can be defined as the engineering of products, product-service combinations or services that fulfill well-being and health needs in the social domain, specifically for vulnerable …

Damen Shipyards is always on the lookout for new emerging niche markets. It appeared one of the most promising emerging niche markets is the offshore oil and gas infrastructure decommissioning industry. Therefore Damen produced a preliminary design of an offshore oil and gas infrastructure decommissioning …

Playful Mapping is the result of many years of joint enterprise in which we, as authors, devel-oped a close intellectual collaboration. As a book, it emerged towards the end of the ERC project Charting the Digital that ran from 2011-2016, and during a still-ongoing Erasmus+ project; Go Go Gozo. Over …

All over the world entrepreneurs drive changes. They develop new products and services, inspire others and take decisions that result in growth of their businesses. But the world around entrepreneurs is changing and so are entrepreneurs. Life-long selfemployment or permanent wage employment are of …

This module for Involving Anthropology presents an account of one of the plenary debates held at the International Union of Anthropological and Ethnological Sciences (IUAES) World Congress held at Manchester University, 5-10 August 2013. The module begins with a brief introduction to provide the context …

Author supplied: Abstract How can you provide health clubs with the possibility of offering innovative and differentiating services in an increasingly competitive and rapidly changing environment? This was the issue raised by the Dutch health club industry, which has grown rapidly in recent years. …

Paper presented in the workshop 'SMEs, CSR and employment relations in a global economy' at the USE 2015 Conference, Groningen, Oct 21-23 2015 European labour market integration has, unfortunately, also led to attempts at unfair competition on employment conditions s. Competitive pressures to lower labour …