How to market your product or service in the 21st century? When you know how to apply the basics of marketing with the online possibilities and trends you’re ahead of the game and your competition. Learn all about it in this inspiring webinar.

Purpose: This study examined how the catering business quickly responded and recovered from the threats caused by COVID-19 with the use of social media in Beijing, China. It evidences how various catering businesses in Beijing continued to pursue their businesses after restrictive social distancing measures …

A lecture and seminar about lean marketing proved to be successful to achieve learning outcomes that involved an understanding of the lean startup model. Further, participating students were able to discuss complex marketing issues in an international setting.

This contribution will describe how the Hanzehogeschool in Groningen, the Netherlands has implemented its entrepreneurship education throughout the entire institution resulting in entrepreneurial awareness among many students and great impact in the regional innovation ecosystem

In the Ems-Dollart-region in the North of the Netherlands and North-West Germany, startups are contributing to the region’s economy. In principal, well-developed startup and entrepreneurship ecosystems are an important factor for prosperity. Such ecosystems consist of companies, regional policy institutions, …

Understanding the success of regional entrepreneurial startup ecosystems is crucial for the advancement of local economies, job creation and growth. The current paper takes a unique theoretically focused look at common ecosystem elements that regional startup ecosystems may need to pay extra attention …