The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

People have the habit to use the same door every time they enter and exit a building. When a certain entrance is widely preferred over the other, congestion can occur. This poster describes two experiments to persuade visitors to use another entrance by applying different persuasive techniques.   This …

The creation of artifacts is one of the factors that make us human. Artifacts contribute to our continual adaptation to the world by permitting better knowledge and control of it. The focus of this chapter is on the role of one specific kind of artifact: sensors. In contrast to our immediate perception …

Europeans are living longer than ever in history, because of the economic growth and advances in hygiene and health care. Today, average life expectancy is over 80, and by 2020 around 25% of the population will be over 65. The increasing group of older people poses great challenges in terms of creating …

Local governments are increasingly looking for new ways to involve citizens in policy and decision-making, for example by combining public sector data sources with data gathered by citizens. Several examples exist of data gathering where personal mobile devices act as data collectors. While these efforts …

Safety at work The objective of the project Safety at Work is to increase safety at the workplace by applying and combining state of the art artefacts from personal protective equipment and ambient intelligence technology. In this state of the art document we focus on the developments with respect to …

Bij ORO (een instelling voor mensen met een beperking) is het voor de dramatherapeute, die daar werkzaam is, lastig om drama methodisch in te zetten bij een ontwikkelingsniveau van nul tot anderhalf jaar ( ernstig verstandelijk beperkte). Ze ervaart dat ze al snel middelen en methodes van andere disciplines …

Organisations are more and more aware of the need to really understand the motives, needs and desires of their guests in order to be hospitable. Offering food in a physical environment is a service which influences how people feel. The two (pilot) studies presented in this paper resulted in a first step …

There are currently about 6 million – mainly older – people with dementia in the European Union. With ageing, a number of sensory changes occur. Dementia syndrome exacerbates the effects of these sensory changes and alters perception of stimuli. People with dementia have an altered sensitivity for indoor …

The human memory has an associative nature. Association and mental visualization combine skills and structures of the left and right brain halves. It is easier to remember pictures, photographs or drawings than words or sentences. In fact, it usually takes a lot of effort to remember words and sentences …