The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

In Cok Bakker & Nicolina Montesano Montessori (Eds.). Complexity in Education: From Horror to Passion. Rotterdam/Boston/Taipei: SensePublishers.

Background: In pre-hospital Emergency Medical Services (EMS) more research is needed to direct and underpin care delivery and inform policy. To target future research efforts, this study aimed to determine future research priorities with representatives of the EMS field. Methods: A four-round online …

Background: Screening and brief interventions (SBI) in primary healthcare are cost-effective in risky drinkers, yet they are not offered to all eligible patients. This qualitative study aimed to provide more insight into the factors and mechanisms of why, how, for whom and under what circumstances implementation …

This thesis investigates how the view and position of Russia and the US on nuclear disarmament has changed since the Cold War. Many theories have been found during this research. However, two particular theories regarding why Russia and the US are committed to nuclear weapons are distinctive; (i) it …

The 3rd of September, 2015 marked the 70th anniversary of the end of World War II. Despite 70 years of peace in the Asia-Pacific, the memories of World War II are still the most evident obstruction in the Sino-Japanese diplomatic relations. Moreover, other issues, such as the dispute regarding the ownership …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

Statelessness is a universal problem, which affects more than ten million people worldwide. The UNHCR estimated that every 10 minutes a stateless child is born around the world. As a result of the conflict in Syria, more than 1 million Syrians have fled to neighbouring countries or to the EU. Nevertheless, …

People want to participate and not remain on the side-lines. Most people have good ideas for how to participate, but making those ideas a reality requires money, as well as knowledge, information and an enabling environment. There are, in fact, people amongst the lesser fortunate in society who want …

This thesis describes the history of the Soviet Union, the enlargement of the EU and NATO and the possible factors that have influenced Russia’s decision to commit the invasion of Georgia in 2008 and to annex the Crimea in 2014. The central question of the research compares the two responses from the …