Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

BACKGROUND The mechanical power of ventilation (MP) has an association with outcome in invasively ventilated patients with the acute respiratory distress syndrome (ARDS). Whether a similar association exists in invasively ventilated patients without ARDS is less certain. OBJECTIVE To investigate the …

Background: Adverse outcome pathway (AOP) networks are versatile tools in toxicology and risk assessment that capture and visualize mechanisms driving toxicity originating from various data sources. They share a common structure consisting of a set of molecular initiating events and key events, connected …

While the wide stream of corporate governance literature dominates governance research, less attention is brought to its applicability to SMEs. We propose that a new perspective on governance research is needed to improve our ability to understand the governance mechanisms driving these smaller firms. Note: …

The typical structure of the healthcare sector involves (specialist) intertwined practices co-occurring in formal or informal networks. These practices must answer to the concerns and needs of all related stakeholders. Multimorbidity and the need to share knowledge for scientific development are among …

This book analyses the values and processes that characterise DIY (do it yourself) digital infrastructure, relating networked initiatives to broader tensions in contemporary alternative media production, namely between ideology and practice in cultural and artistic networked initiatives. Adopting immersive …

Introduction The driving pressure (ΔP) has an independent association with outcome in patients with acute respiratory distress syndrome (ARDS). INTELLiVENT-Adaptive Support Ventilation (ASV) is a closed-loop mode of ventilation that targets the lowest work and force of breathing. Aim To compare transpulmonary …

Seven college lecturers and two senior support staff were interviewed during 2021 about their experiences teaching in hybrid virtual classrooms (HVC). These technology-rich learning environments allow teachers to simultaneously teach students who are in class (on campus) and students who are joining …

Exploring virtual assurance of a Partially Automated Driving System during car following conditionsTraditionally, driving simulators are used to investigate driver responses to manipulations in the driver-vehicle-environment triangle, such as adding distractors or introducing low visibility driving conditions. …

This research project explores possible circular strategies for the sustainable denim-specialised brand Kings Of Indigo in the frame of the upcoming Extended Producer Responsibility (EPR) for textiles in the Netherlands. A look at notions within the industry, possible collaboration partners, and a case …