The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Engaging people through local initiatives: a discourse analysis on sustainable energy.Sustainable energy forms are seen as one viable answer to reduce global warming. Most countries are in fact struggling to reduce greenhouse gases emissions based on the premise that global warming is caused by man-made …

Since 2011, over 500 Belgian nationals have become radicalised and left Belgium for a Jihadist conflict zone. The Brussel bombings, on the 22nd of March 2016 were carried out by two Belgian nationals who were also returning Jihadists. This dissertation explores whether Belgium can improve its current …

This study aims at examining the ways people communicate about energy transition, by analyzing the discourse of different stakeholders in a case of a local initiative for renewable energy. When moving from traditional to renewable energy, social acceptance of new technologies is of central importance, …

The world is changing due to the increasing prosperity and the large variety of products offered in the supermarkets. With the knowledge gained in the nutritional values of food, more and more information about healthy and unhealthy food became available. The lifestyle or healthy behaviour of people …

Ebifananyi 4, based on the Ham Mukasa Foundation Archive that HIPUganda digitised, has had several exhibition versions. This one puts a strong emphasis on the works produced by Ugandan artists and Dutch and Ugandan art students for the project. In this other exhibition creating an opportunity to explore …

Nowadays, modern societal trends and technologies enable us to live our lives with comfort and fun. On the one hand, these developments enhance quality of life, on the other hand there are downsides related to our health and happiness. Therefore, in our current society, it is necessary that parents consciously …

Het belang van innovatie voor economische groei en het scheppen van werkgelegenheid in het MKB wordt erkend door zowel academici als politici. Er worden daarom programma’s ontwikkeld om innovatie te stimuleren. Met deze maatregelen ontstaat de vraag te bepalen of deze initiatieven succesvol zijn en zo …

For this examination, qualitative research has been carried out into which extent the Internet has influenced the traditional consumer decision process (CDP) model (Blackwell, Miniard & Engel, 2006) and how the stages of this model are visible on websites. It is examined because the emergence of the …

Blackness was and is en vogue[2] in the beginning of the 21st century, not only in popular culture[3] but also in the arts. This article aims to explore the difficulties and intricacies of the idea of post-black[4] art and its curatorial legacy, which was introduced as a curatorial concept in 2001. Additionally, …