The purpose of this paper is to study the relationship between changes in relative influence between marketing and R&D and new product performance (NPP). The aim is to theorize and test whether relative influence changes are beneficial for NPP. Design/methodology/approach An international survey was …

This research, commissioned by Fox-IT, is focused on the development of a new concept in cybersecurity event monitoring to improve the detection capabilities of the CTM Endpoint Module. Additional background information of Fox-IT is provided in Chapter 2. The description of the research assignment and …

'' How can Almuntazar introduce their products to the Kuwaiti market ? To answer the central research question, three areas have been used for data collection and analysis. Survey data collection from 200 participants, 3 manager interviews on how they introduce new products within the market, and 3 …

Inaugural lecture Professorship "Transition Bioeconomy"

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

Sustainability challenges are among the most complex and difficult problems facing businesses today. These challenges involve many actors and interests and overlapping concerns, and addressing them requires significant investments and out-of-the-box thinking. Issues such as safety, supplier compliance, …

Although many pilots with new eHealth products have been developed, only very few of these products reach widespread adoption within healthcare organisations. The literature mentions a wide range of bottlenecks for the acceptance of new technology in the healthcare industry, among which insufficient …

Presentation USE Conference 2015