The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

De service-tak van SOCIALR verleent o.a. online advertising voor haar klanten, hierbij geeft SOCIALR haar klanten graag inzicht in de statistieken over de online advertising campagnes. Deze statistieken dienen online en real-time te zijn. Tot nu toe heeft SOCIALR dit gedaan met behulp van een externe …

On May 20, 2016, the Member States of the European Union will have to transpose the 2014/40/EU revised tobacco directive. The dissertation in front of you provides an understanding of the revised tobacco directive and the transposition of the directive into North Rhine-Westphalian law. The historical, …

About this publication: In their new work research collective Ippolita provides a critical investigation of the inner workings of Facebook as a model for all commercial social networks. Facebook is an extraordinary platform that can generate large profit from the daily activities of its users. Facebook …

Entrepreneurial Journalism is gaining in interest, first in the United States, but now also increasingly in Europe and in the Netherlands. This can be explained by a combination of factors. Firstly, reorganisations and substantial lay-offs in recent years at news publishers, especially of regional newspapers, …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

In 1999 werden de gratis kranten Metro en Spits in Nederland gelanceerd. Behalve die twee titels werden ook zes andere gratis dagbladen in Nederland gestart tussen 2000 en 2008. In 2007 bereikte de totale gratis oplage een hoogtepunt van bijna twee miljoen per dag. In dit artikel wordt de geschiedenis …

Kavinuko prekyba JSC is a Lithuanian private limited liability company. Gurman’s is the main coffee and tea brand of Kavinuko prekyba. The main business activity of the company is wholesale and retail of naturally flavoured high quality coffee. Company is willing to find more partners abroad and expand …

The Internet has dramatically changed the business landscape and the way word-of-mouth spreads. The possibilities for small, Internet-depending firms to compete have improved. This study addresses the question how such firms in the Netherlands, Sweden, and Finland deal with word-of-mouth through the …

This final project assignment was provided by Stana.nl and Dosha Praktijk. Stana.nl is responsible for all marketing activities of Dosha Praktijk, an Ayurveda practice located in Amersfoort and The Hague. The aim of the research is to increase product awareness on Ayurveda health travels. In order to …