I have a special and personal connection with the French Pays d’Auge. I appreciate its beauty and qualities but I am also seeing it decaying. My personal motivation, my role and mission as urban designer pushed me to think of a way to save – or better, upgrade – this beautiful valley. We know that …

My research investigated customers’ resistance and low willingness-to-pay towards Vertical Farming products and how the industry can break these barriers. Research showed how education and the experience economy can spread awareness about vertical farming products and create engagement with customers. …

This paper reviews and discusses the neuroscience of a dynamic, contextual and polycultural self. Advances in neuro-science suggests that: (1) the brain can acquire contradictory cultural systems at the same time; (2) all three groups of bi/multi/ and mono-cultural individuals can activate corresponding …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

COVID-19 arrived in the world suddenly and unexpectedly. It caused major disruptions at economical, operational and other levels. In the case of flight traffic, the operations were reduced to 10% of their original levels. The question after COVID-19 is how to restart the operations and how to keep the …

In this paper, we explore the role of entrepreneurs in stimulating the transition towards a new system in which marine plastic pollution is mitigated. To reduce plastic pollution of waterways and oceans, all types of system actors are needed. Producers need to increase recycled content, governments need …

Effects of climate change in cities are evident and are expected to increase in the future, demanding adaptation. In order to share knowledge, raise awareness, and build capacity on climate adaptation, the first concept of a “ClimateCafé” has been utilized since 2012 in 25 events all over the world. …

This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

Objectives In many Western societies, the state pension age is being raised to stimulate prolonged working. In the Netherlands, the raise of the state pension age is linked to the remaining life expectancy at age 65 with a factor of 2/3rd, and is expected to be 68 years in 2040. It is not yet well understood …

The cow’s milk consumption is declining in the Netherlands, whereas dietary trends showed a growing demand for plant-based milk. Due to the rise of conscious consumerism, plant-based milk products became more attractive towards the millennials. Research was needed to indicate values for fresh cow’s milk …