Rubriek waarin 4 auteurs een aantal wetenschappelijke artikelen bespreken, van marketingprofessoren over publicaties die elke marketeer moet kennen. Karel Jan Alsem is een van de 4 auteurs. Hij bespreekt 3 artikelen over marketing en merken: 1. Back to the future: integrating marketing as tactics, strategy, …

The European Social Fund, ESF, along with the European Regional Development Fund and the Cohesion Fund is part of the European Structural Funds. These Funds are created to narrow the differences in living standards and prosperity throughout the European Union. Since 1957, the aim of the European Social …

In dit praktijkonderzoek wordt onderzocht of de methodiek die gehanteerd wordt in een zelfgeschreven boekje geschikt is. Het boekje is geschreven voor de minor ‘Beroepsmatig omgaan met rouw- en verliessituaties’. Uit vooronderzoek in de literatuur is voor mij naar voren gekomen dat er vaak gebrekkige …

Societal developments show that future demands for visualization can be expected to grow. In many areas of organized human activities organizations may turn away from textual and numerical flatlands, and rely on the convenient and multidimensional digital worlds. Virtual worlds for facility management, …

Every year I talk to many entrepreneurs about business transfers and acquisitions. Only rarely do they tell me that it was a cinch. Buying or selling a business is complex. For a start, a business should be shipshape from an organizational and administrative perspective, while several legal and fiscal …

Development aid is a sector that raises many discussions on whether it stimulates a developing country, or holds back economic progress. Most discussions are about bilateral aid, aid given from the government of a donor country, for example the Netherlands, to a government of a partner country, for example …

In the autumn of 2009, a group of exchange students in the University of Applied Sciences of Utrecht got a task to make a research project on the current situation of Social Media. The group consisted of 5 people with really different backgrounds and opinions. Two Finnish, one Austrian, one Belgian …

It can be argued that many potentialities within society are left unused by organising hospitality venues based on modern planning practices. These planning practises regard the setting as a rational space which is predictable and manageable. By applying modern management principles to spaces of hospitality …

The propagandization of a Net Generation adds nothing to our understanding of the digital behaviour of young people. Indeed, it is becoming increasingly obvious that the whole concept of a Net Generation rests on incorrect assumptions. Hence, arguments based on a Net Generation are not only irrelevant …

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