Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation in Spain in order to launch …

Fifty years after its launch, the European Union still has not succeeded in attracting the appropriate level of interest and the full support of EU citizens. Informing citizens about the European Union is a task of the government and the media, so that people gain knowledge and form an opinion about …

Trade crosses borders and international experience, knowledge and connections are important and useful for trade and future business development. The aviation sector is probably the most international and boundless branch at the world market. After all, airlines are providing flights to all possible …

This article dilates on the culturally insignificance of football in Europe in spite of the receptiveness of Europeans to American popular culture in general. It is argued that this anomaly can be explained by a sociohistorical perspective on the differential popularization of sports and the changing …