This full paper works towards merging ‘frugality’ and ‘design thinking’ into a simplified framework for a workshop routine as a stepping stone for SMEs in developed countries to create and capture value of frugal innovations. Innovations which are born out of the notion that we can do more with less, …

Demographic change, generational shifts and fierce competition on the labour market present companies with major challenges and make it difficult for them to attract and maintain suitable personnel (Bundesagentur für Arbeit 2019, 5). The demographic change is already far advanced in Europe and has …

It seems to hold that organisms either remain small, flexible and adaptive, or become relatively strong and invulnerable by growing very large. Denmark vs America, or Iceland vs China. A single-celled animal, such as the slipper animalcule, has a very strong strategy, and although we have run into serious …

Hoe bestrijden we energiearmoede die ontstaat in de private huursector? Hoe versterk je de cyberweerbaarheid van het mkb? En hoe kunnen we afgeschreven windmolens hergebruiken als nieuw bouwmateriaal? Het zijn slechts drie van de talloze voorbeelden van actueel praktijkgericht onderzoek aan hogescholen. …

Purpose In order to better understand how heuristics are used in practice, the authors explore what type of heuristics is used in the managerial domain of financial advisors to small and medium-sized enterprises (SMEs) and what influences the shaping of these heuristics. In doing so, the authors detect …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

As sustainability is a huge topic of discussion in the modern world, businesses and consumers alike are looking for ways to be more sustainable in their daily exitances. The food industry is particularly important in the future of sustainability, in which SMEs andmanufacturers are crucial actors. Moreover, …

This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their companies and their customers through the crisis. The overarching theme is not to wait but to get into action!

Opiniestuk van de auteur over de relevantie van online shoppen voor SME's, ook na de Corona-tijd.