This rеport prеsеnts а strаtеgic mаrkеting аnd contеnt communicаtion аpproаch for Mаxxton B.V.-а lеаding SааS providеr in thе Еuropеаn hospitаlity sеctor-аs thе compаny еxpаnds into thе Frеnch mаrkеt. Thе rеport еxplorеs how Mаxxton cаn incrеаsе brаnd visibility аnd еffеctivеly position itsеlf аs thе …

SMEs often operate with limited technical expertise and constrained budgets, making it difficult to implement comprehensive cybersecurity measures. Yet, these businesses play a critical role in the Dutch economy, employing over 70% of the working population and contributing €309 billion annually. Ensuring …

African citizens are increasingly being surveilled, profiled, and targeted online in ways that violate their rights. African governments frequently use pandemic or terrorism-related security risks to grant themselves additional surveillance rights and significantly increase their collection of monitoring apparatus …

This idea of global citizenship is particularly important for the next generation of leaders and thinkers. As students in business schools around the world prepare for their careers, they are targeting not just their local communities, but the seven billion potential customers who make up our global …

Optimization of aviation maintenance, repair, and overhaul (MRO) operations has been of high interest in recent years for both the knowledge institutions and the industrial community as a total of approximately $70 billion has been spent on MRO activities in 2018 which represents around 10% of an airline’s …

Problems of energy security, diversification of energy sources, and improvement of technologies (including alternatives) for obtaining motor fuels have become a priority of science and practice today. Many scientists devote their scientific research to the problems of obtaining effective brands of alternative …

In all sectors of the economy, whether in the governmental or private sector, one of the most crucial factors for success is the ability to maintain one’s assets most efficiently and effectively. Finding the best approach for the maintenance of an asset means that it will create the best value possible, …

Most world governments are concerned with waste disposal. The large accumulation of these waste items is causing environmental and monetary issues. According to (Awuchi, 2019), the predicted average daily production of plastic waste is 15.4 billion pieces. Plastic waste is the most prevalent form of …

Research finds that the global market value of cargo bikes will hit 2.4 billion euros by 2031. Analysts with Future Market Insights assessing the growth of cargo bikes have placed the parcel courier industry as a key buyer of electric cargo bikes, forecasting that 43 per cent of sales could go to this …

Abstract The emergence of new technologies such as mp3 and music streaming, and the accompanying digital transformation of the music industry, have led to the shift and change of the entire music industry’s value chain. While music is increasingly being consumed through digital channels, the number of …