Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Misleading graphs can give readers a distorted view of the underlying data. We want to know how to most effectively correct misleading graphs and if it matters whether a correction uses the full-design of the original or a clean design with all embellishment and colors removed. We focus on vocationally …

The white paper provides insights into the transformation of the TCLF sector, with a special focus on the Netherlands and Europe, undertaking the Twin (green and digital) transition. Besides reporting on the various challenges and opportunities, the paper also reflects on the importance of stakeholder …

This report presents a validated workflow that shows how digital platforms such as FMaaS can facilitate the development of new multimodal freight corridors. We interviewed six logistics managers and found three critical requirements that shippers won't compromise on. First, the platform needs to be run …

Wetlands are recognised as critical components of blue-green infrastructure, offering flood mitigation and sustainable urban stormwater management solutions. These systems not only regulate water quantity, but also water quality through the natural filtration of pollution and waste water. Wetlands within …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

With increasing technology advancement, including the rising use of smartphones, some individuals rely heavily on smartphones in their daily lives and become increasingly anxious if they do not have access to their smartphones (i.e., nomophobia [no mobile phobia]). The present study evaluated the psychometric …

Background Recently, a cluster-randomised controlled trial was conducted within Dutch ambulatory mental healthcare to assess the effectiveness of a one-year smoking cessation intervention consisting of group sessions, peer support and pharmacological treatment (KISMET). This article presents its process …

There is a wide range of literature suggesting that implicit learning is more effective than explicit learning when acquiring motor skills. However, the acquisition of nursing skills in educational settings continues to rely heavily on detailed protocols and explicit instructions. This study aimed to …

Some individuals, even when heavily exposed to an infectious tuberculosis patient, do not develop a specific T-cell response as measured by interferon-gamma release assay (IGRA). This could be explained by an IFN-γ-independent adaptive immune response, or an effective innate host response clearing Mycobacterium …