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Colorwashing or diversity champion?

Hofhuis, Joep (Lectoraat Collaborative Innovation And Entrepreneurship); Schafraad, Pytrik

2026-01-22AlgemeenConferentiebijdrage

Colorwashing or diversity champion?

Hofhuis, Joep (Lectoraat Collaborative Innovation And Entrepreneurship); Schafraad, Pytrik

2025AlgemeenConferentiebijdrage

A Global Comparison of Strategic Diversity Communication on Social Media using Supervised Machine Learning

Hofhuis, Joep (Lectoraat Collaborative Innovation And Entrepreneurship); Cupri, Lorenzo; Schafraad, Pytrik

2024-09AlgemeenConferentiebijdrage

Examining strategic diversity communication on social media using supervised machine learning: Development, validation and future research directions

Hofhuis, Joep (Lectoraat Collaborative Innovation And Entrepreneurship); Gonçalves, João; Schafraad, Pytrik; Wu, Biyao

In this paper, we present a digital tool named Diversity Perspectives in Social Media (DivPSM) which conducts automated content analysis of strategic diversity communication in organizational social media posts, using supervised machine-learning. DivPSM is trained to identify whether a post makes mention …

2024-03AlgemeenArtikel

Colorwashing of diversiteitskampioen? Is de diversiteitscommunicatie van Nederlandse bedrijven authentiek?

Hofhuis, Joep (Lectoraat Collaborative Innovation And Entrepreneurship); Santos, Gabriela; Schafraad, Pytrik

2023-12-21AlgemeenAndersoortig materiaal

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Colorwashing or diversity champion?

Colorwashing or diversity champion?

A Global Comparison of Strategic Diversity Communication on Social Media using Supervised Machine Learning

Examining strategic diversity communication on social media using supervised machine learning: Development, validation and future research directions

Colorwashing of diversiteitskampioen? Is de diversiteitscommunicatie van Nederlandse bedrijven authentiek?

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