This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

This thesis describes the design and development of a modular webstore to automate product management, sales, and distribution, addressing the challenge faced by a company currently operating with manual processes for managing product sales, ERP (Enterprise Resource Planning), and distribution. A …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

Despite the fact that the AdTech industry is experiencing continuous growth, losing deals in the sales process is a major challenge for Clearcode, impacting their revenue and growth potential. The main issue to be handled is customers who choose not to work with the company at all. That kind of lost …

This research justification aims at explaining the importance of the local customers for Bvlgari, Place Vendôme and how to recruit and retain them. The luxury industry is very competitive and the business needs to face a stiff competition. Innovation and development are keys and therefore, the shop needs …

This research report presents the current potential expansion opportunities for Medisol in Greece and the Czech Republic. The report uses competitive analysis, market research and discussions/interviews to identify strategies for increasing sales in these markets. Medisol has long been committed to expanding …

In January 2022, TieTalent released Sourcer, their active sourcing platform, intending to optimize the hiring process via the use of technology. Initial projections called for a monthly recurring revenue of CHF50,000, a sign of product market fit and a solid foundation for expanding the strategy across …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …