This research utilizes qualitative data to answer the question, “How can a care label encourage emotional connection for a consumer-garment relationship?”. The understanding of numerous emotionally durable design theories and the development of a care label have built the base for this research. The …

This research investigates how fashion brands can authentically engage Generation Z through co-creation practices that enable meaningful product customization. Survey results revealed that while 78% of respondents expressed strong interest in customization, only 24.4% had followed through with a purchase, …

Packaging significantly contributes to global plastic waste and environmental degradation. While circular packaging is increasingly promoted as a sustainable solution, its success depends not only on technological advances and policy initiatives but also on consumer behavior. This research investigates …

lorio, the newly opened restaurant at The Charles Hotel in Munich, is currently faced with the challenge of not meeting its targeted average spend per guest. As a result of a drastic reduction in seating capacity – from 35 to 16 tables – due to a complete restaurant design, management is under pressure …

As sustainable practices become increasingly important in consumer markets, brands are integrating upcycled ingredients into personal care products. However, consumer acceptance of these products is not guaranteed and often depends on psychological factors such as trust, perceived quality, and associations …

Both consumer and industrial electronics have become increasingly complex and advanced in recent years. High performance semiconductor devices are essential to the function of these electronics, which is why rapid growth of the microelectronics industry and major technological advancements in this field …

This research paper addresses the research aim of determining the most effective and sustainable method for mango butter extraction using a Soxhlet extraction method. The project focuses on meeting the goals of the start-up “Natural Waste”, and utilizing discarded mango seeds from a Dutch juice processing …

In Dutch supermarkets, 80% of food products do not comply with the principles of the Dutch Dietary Guidelines. Navigating the maze of consumer choice and product interpretation in the supermarket environment is a complex process. This study investigated what (sources of) information Dutch consumers (aged …

After reopening in March 2022 Sir Adam Hotel has been dealing with a declining guest satisfaction rate of 5,6% while providing the same guest experience. Studies have shown that this is caused by the increase of negative psychological effects which are caused by COVID-19. Resulting in complained behavior …

The following study commissioned by Norbert Verheijen, explores how Petruz, a superfood company, looking to enter the market and sell their products in the Netherlands, can overcome the difficulties and risks that entering a new market brings, to ensure the success of the company’s expansion. Due to …