Over the last four months I have been working at Mitsubishi Turbocharger and Engine Europe B.V. (MTEE) in Almere, Netherlands. As part of my Bachelor’s thesis assignment, I was given the task to investigate the working principle of Helmholtz resonators and evaluate the factors influencing the sound …

The aim of this research is to explore the potential of Mixed Reality (MR) technologies for Operator Support in order to progress towards Industry 4.0 (I4.0) particularly for SMEs. Through a series of interventions and interviews conducted with local SMEs, potential use cases and their drawbacks have …

This research justification aims at explaining the importance of the local customers for Bvlgari, Place Vendôme and how to recruit and retain them. The luxury industry is very competitive and the business needs to face a stiff competition. Innovation and development are keys and therefore, the shop needs …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

Print.com is an international printing company with offices in the Netherlands, Belgium, France and Germany. With over 200 employees who work in several departments: Crew Control, Ground Control, Finance, Supply Chain, Customer Journey, Frequent Flyers, Co-Creation, Brand & Concept, and Tech. I am part …

Het doel van dit project is om een op maat gemaakte applicatie te maken waarin de verschillende testen kunnen worden uitgevoerd en opgeslagen. Deze applicatie moet de taken van de huidige Excel bestanden over nemen. Het is hierbij belangrijk dat het schakelen naar deze nieuwe applicatie weinig moeite …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

According to CBS (2017), over the last ten years the number of physical shops declined by 5 percent. In the meantime, the number of web shops were fivefold (CBS, 2017). Now, due to the declining of shops and the increasing of online sales it is now even more important to have a good store environment …

The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

The wine industry in the Czech Republic is a main economic sector, which is verified since the country entered the Europe in 2004. It has a strategic logistic position for exporting to Central and Eastern Europe and has the widest network of hypermarkets and supermarkets in Europe. On another hand, independent …