Only recently have scholars begun to explore the cross-section connection of entrepreneurship and personal selling and introduced the notion of entrepreneurial selling. This study contributes to the emerging debate by addressing the personal selling role of business owners of small and medium-sized enterprises …

Attracting the best candidates online for job vacancies has become a challenging task for companies. One thing that could influence the attractiveness of organisations for employees is their reputation that is an essential component of marketing research and plays a crucial role in customer and employee …

The chapter discusses the effect of hierarchically staging common entrepreneurship pedagogies (from passive, instructor-led to active self-steering) in an undergraduate level venture creation programme on its participants perceived ‘readiness’ to take ownership over their learning. Education literature …

Social media firestorms pose a significant challenge for firms in the digital age. Tackling firestorms is difficult because the judgments and responses from social media users are influenced by not only the nature of the transgressions but also by the reactions and opinions of other social media users. …

We designed a wine recommendation robot and deployed it in a small supermarket. In a study aimed to evaluate our design we found that people with no intent to buy wine were interacting with the robot rather than the intended audience of wine-buying customers. Behavioural data, moreover, suggests a very …

Post-training quantization reduces the computational demand of Large Language Models (LLMs) but can weaken some of their capabilities. Since LLM abilities emerge with scale, smaller LLMs are more sensitive to quantization. In this paper, we explore how quantization affects smaller LLMs’ ability to perform …

Process Mining can roughly be defined as a data-driven approach to process management. The basic idea of process mining is to automatically distill and to visualize business processes using event logs from company IT-systems (e.g. ERP, WMS, CRM etc.) to identify specific areas for improvement at an operational …

Nederland heeft de doelstelling om in 2050 klimaatneutraal zijn. Dit staat ook hoog op de agenda in het bedrijfsleven en bij consumenten maar vereist grote inspanning. Bedrijven kunnen een belangrijke rol spelen in het verlagen van de CO2-uitstoot van consumenten. Er zijn diverse initiatieven die bedrijven …

Nederland heeft de doelstelling om in 2050 klimaatneutraal te zijn. Dit streven staat ook hoog op de agenda van het bedrijfsleven en bij consumenten, maar het vereist grote inspanning. Een verkenning van de mogelijkheden.