This thesis dives into the dynamics of developing a competitive rental strategy for luxury fashion brands. Focusing on the evolving landscape of the fashion rental sector, as well as the fashion luxury sector, it investigates factors influencing consumer behavior, industry challenges, and opportunities …

Tijdens het symposium willen we genodigden op een interactieve manier betrekken bij de onderzoeksresultaten van onze junior onderzoekers.

Generation Z (Gen Z) will account for a growing proportion of the global workforce in the coming years. Therefore, it is vitally important to understand this generation’s unique perspectives and preferences regarding work. This exploratory study examines the prioritisation and desirability of Gen Z work …

Adviesrapport en verantwoordingsdocument. Onderzoeksvraag: Hoe kan Blauw Gras de ultieme content beleving creëren voor Gen Z om hiermee de klant nog beter te helpen aan passende content?