Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

Deze presentatie neemt je mee in de basisarchitectuur van Large Language Models en laat zien hoe Fenna Feenstra en Wynand Alkema samen met studenten een BERT‑model hebben ontwikkeld om longceltypes te annoteren. Ten slotte bespreken ze de bredere impact van LLM’s op het vakgebied en de kansen die ze …

The introduction of generative AI (GenAI, e.g., ChatGPT) has transformed second language (L2) writing practices. Writers need to learn how to critically employ the tools’ affordances to maximise their learning and L2 instructors face the challenge of guiding students through these novel contexts (cf. …

Nowadays, artificial intelligence(AI) has caught the attention of the public and is integrated into our lives. Different industries are already using AI in their business, and the fashion industry is also in this rush. At this time when the fashion industry is facing economic challenges, the function …

Students approach AI with scepticism and ethical concerns, or curiosity but with little reflection, while educators struggle to integrate it critically and meaningfully into their teaching. Following the process of the making of an educational tool, this paper aims to play a part in supporting digital …

"While integrating Large Language Models (LLMs) can provide personalised, continuous feedback at scale in large courses, doing so responsibly requires technical accuracy and data privacy. In this study, we present an on-premises, privacy-preserving chatbot tutor for a university course that focuses on …

In today’s digital era, small and medium-sized enterprises (SMEs) are facing more cyber threats as they adopt new technologies. From data breaches to ransomware and phishing attacks, these risks are becoming more frequent and advanced. Unlike large companies, SMEs often don’t have the budget or cybersecurity …

In the modern day and age, cybersecurity faces numerous challenges. Computer systems and networks become more and more sophisticated and interconnected, and the attack surface constantly increases. In addition, cyber-attacks keep growing in complexity and scale. In order to address these challenges, …

It happened tomorrow is an artistic research contribution, in the form of video loops on CRT monitors, to the Warming Up festival at Tolhuistuin in November 2024. It was part of the Kunstroute, a program running from November 7 to November 10, where visitors were guided through a series of installations …

Urban densification is promoted for sustainable urban growth, yet it also generates concerns about negative health impacts on local citizens. Engaging local citizens in the co-design of densification projects is therefore crucial to address their needs and concerns. The use of immersive Virtual Reality …