This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

Implementation of green supply chain management (GSCM) has gained increasing attention as businesses seek to balance economic, social, and environmental sustainability. However, its adoption remains uneven across countries, particularly in developing economies such as Indonesia. This study aims to identify …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

Artificial intelligence, the simulation of human intelligence by computers and machines, has found its way into healthcare, helping surgeons, doctors, radiologists, and many more. However, over 80% of healthcare professionals consists of people working in allied health professions such as nurses, physiotherapists, …

True Price (TP) transparency offers a structured approach to integrate sustainability into SME investment decisions by quantifying hidden social and environmental costs. This study explores how SMEs respond to TP insights, identifying key enablers and barriers to adoption. The Theory of Planned Behavior …

The shift from linear to circular business models is critical for sustainability in the construction and manufacturing sectors in the Netherlands. However, many companies face significant challenges in making this transition, including financial constraints, cultural resistance, and regulatory hurdles, …

In an era of rapid technological advancement, artificial intelligence (AI) has emerged as a revolutionary force, reshaping industries and redefining human interactions with technology. The tourism sector, known for its dynamic nature and customer-centric focus, stands at the forefront of this AI-driven …

Abstract The upcoming EURO 7 regulation requires significant CO2 reductions in road freight, targeting towing vehicles and semitrailers. Semitrailers face a 10% reduction goal, with limited gains from aerodynamic tweaks and low rolling resistance tires, making electrification the most promising solution. …

Clinical decision support systems (CDSSs) have gained prominence in health care, aiding professionals in decision-making and improving patient outcomes. While physicians often use CDSSs for diagnosis and treatment optimization, nurses rely on these systems for tasks such as patient monitoring, prioritization, …