Issues of race and discrimination towards the ethnic minorities have always existed in the United Kingdom. With the initiation of the EU referendum and Brexit, these issues have increased. Following the referendum, the media published news of hate crimes against Indian and Pakistani citizens. During …

REDACTED, a specialized software provider for work safety in hazardous industries, has attempted to break into the Singaporian market without success for several years. REDACTED commissioned this research to gain insight into the situation and attempt to address the challenges in communication with …

In the last decade, the Communist ideology has been a key point in international discussions and disputes. 1989 marked the demise of the communism and brought room for transitions. This report provides an analysis of the post-communism at the hand of economic and political transitions, as well as commemoration …

The present chapter is about coastal border control for threats entering the coastal waters under the water surface. This threat consists mainly of covertly operating submarines. Acoustic sensors are commonly used for the detection of these submarines, as illustrated by the recent (renewed) deployment …

PURPOSE: To investigate the reliability and validity of the SQUASH physical activity (PA) questionnaire in a multi-ethnic population living in the Netherlands. METHODS: We included participants from the HELIUS study, a population-based cohort study. In this study we included Dutch (n = 114), Turkish …

This article provides an introduction to the topic of multinational management. Multinational management employs a set of principles, theories and models, forming a systematic framework for managing organizations in a global context. This introduction will provide an embarkation point so as to demystify …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

The 3rd of September, 2015 marked the 70th anniversary of the end of World War II. Despite 70 years of peace in the Asia-Pacific, the memories of World War II are still the most evident obstruction in the Sino-Japanese diplomatic relations. Moreover, other issues, such as the dispute regarding the ownership …

This research was conducted to find out what the cultural obstacles of Asian exchange students at The Hague University of Applied Sciences (THU) are, and in particular at the Academy of European Studies & Communication Management (ESCM). The research report aims at providing useful recommendations for …

This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …