YouTube is the second most visited website on the Internet where people search for information, inspiration and entertainment. This creates numerous opportunities for marketers who use YouTube to attract their target audiences. BimBimBikes therefore decided to conduct a research on video marketing on …

Compost is an ecological way to turn waste into soil. By transforming the abandoned Sparrenkade Powerhouse into a CEC (composting experience center) it will become the kick-starter of an urban ecosystem. The CEC is located opposite the city's waste disposal company, which will later become a demonstration …

De kernactiviteiten betreffen het opslaan, distribueren, ontwikkelen en produceren van unieke fietsonderdelen en -accessoires. Dit onderzoek wordt uitgevoerd naar aanleiding van ongestructureerde werkwijze van verschillende magazijnactiviteiten waarbij de volgende onderzoeksvraag centraal wordt gesteld: …

Tabitha likes her work at Clean Tech Delta, but need some help to figure out what is needed to involve the new generation with young ambition professionals. A disruptive or groundbreaking idea, that incorporates all practical factors like organization, finance, stakeholders, etcetera. This could be the …

This study analyses the determinants of cycling expenditure by means of a Tobit regression analysis, based on a dataset of 5,157 cyclists. Using a heterodox economic framework, 23 different variables are combined into two commonly used variable groups (socio-demographics, sports intensity variables) …

The Netherlands is known globally for its widespread use of bicycles and some call it a “cycling nation”. Indeed, many Dutch inhabitants own a bike and cycle frequently. Numbers show that 84% of the Dutch inhabitants from age 4 years and older own a bike. Those owners have an average of 1.3 bikes per …

This export marketing plan will identify the British E-bike market for Mihatra BV, a medium sized Dutch producer of E-bikes. The objective of the plan is to find out what the best market positioning and marketing would be for Mihatra in the United Kingdom. The central research question is therefore: …

Patiënten komen naar de fysiotherapiepraktijk met klachten aan hun lichaam. Een deel van deze klachten is sport gerelateerd. Zo ook klachten bij fietsers of hardlopers. Bij fietsers lijkt het logisch om te kijken naar hoe de patiënt op de fiets zit. Een fietsanalyse wordt al toegepast om inzicht te verkrijgen …

Video is everywhere. With YouTube becoming one of the biggest social media websites and the explosion of viral video, it has become a very important factor for big brands. With millions and millions of people dancing to ‘Gangnam Style’ and everyone humming ‘Dumb Ways to Die’, video really is able to …