This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

The number of light commercial vehicles in cities is growing, which puts increasing pressure on the liveability of cities. Light electric freight vehicles (LEFV) and cargo bikes can offer a solution, as they occupy less space, can be manoeuvred easily and does not emit tailpipe pollutants. This paper …

Begin 2016 hebben Vincent Heemink en John Dijk La Strada Bikes opgericht. La Strada Bikes is een leverancier en producent van premium configureerbare race- en MTB-fietsen. Na de oprichting van La Strada Bikes zijn Vincent en John druk bezig geweest met het bij elkaar zoeken van geschikte partners en …

The Netherlands is known globally for its widespread use of bicycles and some call it a “cycling nation”. Indeed, many Dutch inhabitants own a bike and cycle frequently. Numbers show that 84% of the Dutch inhabitants from age 4 years and older own a bike. Those owners have an average of 1.3 bikes per …

This export marketing plan will identify the British E-bike market for Mihatra BV, a medium sized Dutch producer of E-bikes. The objective of the plan is to find out what the best market positioning and marketing would be for Mihatra in the United Kingdom. The central research question is therefore: …