Directing branding towards an international landscape allows non-governmental organizations (NGOs) to expand to new scenes and reach larger audiences. This can open doors potentially leading to an increase in growth and impact, through collaboration with international organizations and increased fundraising …

Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

Meerlanden collects and recycles waste in order to create resources for new products. In addition, Meerlanden maintains the public area in a sustainable way. The communication team wonders whether the citizens (customers) and the employees view Meerlanden in terms of the desired corporate identity. The …

Met welke communicatiestrategie kan de Euromast de vernieuwde brand identity communiceren naar niet-bezoekers uit regio Groot Rotterdam, zodat het gewenste imago ontstaat?

The thesis report comprises of the regional profile development of the Ruwenzori region. A branding strategy has been incorporated in order to identify and shape the current image and identity of the western region of Uganda. 

This is a thesis written for the owners of Zomerliefde. Zomerliefde is a wine especially for festivals. The wine is available in a plastic bottle, so at festivals the wine can be sold by bottle. This report and research has been executed, because Zomerliefde is a new company that wants to know how they …

Over de organisatie De opdrachtgever van dit onderzoek is de Veiligheidsregio Haaglanden – Brandweer Haaglanden, verder Brandweer Haaglanden genoemd. Begin 2010 hebben de gemeentebesturen besloten dat alle brandweerkorpsen in de regio Haaglanden samen gebracht moesten worden en verder zouden gaan onder …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

Borre Leesclub has functioned as a strong company for over a decade. Borre has been successful and has grown into a strong competitor within the specific and small-scaled field. In the Netherlands there are few competitors in the educational children’s book market. Though Borre Leesclub is well known …