De Nederlandse zuivelsector is één van de grootste en meest vitale landbouwsectoren in Nederland en levert dagelijks bijdrage aan de Nederlandse Economie. Bij het produceren van zuivel zijn er verschillende certificeringen, waaronder halal- en kosher-certificering op kaasproducten. Dit zijn twee religieuze …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

Due to various lockdowns during the pandemic, the hospitality industry in the Netherlands experienced a shrinkage (CBS, 2021). This had an effect on the entire supply chain, including on the entire alcoholic sector, and the distilled sector in particular (Slijtersvakblad, 2022). Worldwide, the market …

Het onderzoek richt zich op een actueel onderwerp binnen de mode-industrie; de implementatie van augmented reality en de eventuele impact hiervan op fysieke multibrand stores. In een tijd waarin technologieën zich snel ontwikkelen en het consumentengedrag voortdurend verandert staan moderne retailers …

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

This research demonstrates the power and robustness of the vocabulary method by Hernández-Rubio et al. (2019) for aspect extraction from online review data. We showcase that this algorithm not only works on the English language based on the CoreNLP toolkit, but also extend it on the Dutch language, specifically …

The Netherlands have enriched soil good enough to grow all types of vegetables needed for its use. There is no need for imports, especially for vegetables and it also allows local growers to sell vegetables in their local neighbourhood earning more than exporting it to other countries and earning less. …

This study contributes to finding out how Digital Signage together with sensory perceptions should be placed within the design of physical clothing stores to optimize the guests ' experience. In terms of sensory perception, the focus was on the environmental factors of music and lighting, and the design …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

Service robots provide retailers with new opportunities to innovate their in-store service offerings. Despite advances made in the fields of human-robot interaction, information systems, and marketing, there is relatively little known about how to apply a service robot in retailing. In this paper we …