Some sectors emphasize their tradition, such as beer, whiskey and wine, and other sectors pride themselves on continuous innovation in order to achieve ever better quality, such as detergent producers and (high) tech. Needless to say, both sides of the marketing strategy spectrum - tradition or continuous …

The wine industry in the Czech Republic is a main economic sector, which is verified since the country entered the Europe in 2004. It has a strategic logistic position for exporting to Central and Eastern Europe and has the widest network of hypermarkets and supermarkets in Europe. On another hand, independent …

This report was created during an internship in a new world wine importing company. This sector is in slight increase from year to year thanks to the popularization of its wines. However, the millennials are more in search of organic, biodynamic or natural wines. Indeed, a new method of consumption has …

The aim of the conducted research is to understand wine consumption in South Africa compared to historical wine-consuming countries and why it is wasted at consumer level. This report is destined to professionals of the wine industry but also to consumers and environmental institutions. Food waste can …

Vietnam, a country with great opportunities in the alcohol industry, especially in the wine sector, is developing; and Vietnamese attitudes are changing. The industry has the possibility of participating in social development now and in the future. However, the wine industry has some issues and firstly …

Wine consumption is decreasing for many decades, but organic products demand is increasing. To counter the image of Spanish wines which is “poor quality and cheap wines” because of their big quantity production and their low prices, Spanish wine producers change their farming method. Spain ranks first …

Germany has a known a growth of organic consumption within the recent years, however its consumption is growing faster than the German wine production which is still relatively low. Therefore, a large amount of wine is imported from other countries, making Germany the largest organic wine importer in …

The Netherlands has an active wine production with the production of circa 1,250,000 bottles of wines. Although Dutch wines compete in national and international competitions and win many awards, the export is very small and mainly focused on local on-trade. The main research question is: How is the …

To summarize, this report submits and analyses the way how an agency can improve its chances to introduce wines within Quebec’s alcohol monopoly: Société des Alcools du Québec’s stores (SAQ), the monopoly in charge of importation, distribution and sales of all alcoholic beverages in the province of Quebec. …

Wine tourism suffers from decreasing number of tourists during the low season which is a problem when wineries’ profits mostly come from tourists’ purchases. Focus of this research was on small wineries as they do not benefit from the same renown as big historic wineries. Moreover, wine business is not …