The overarching aim of this paper is to define, develop and present a processing pipeline that has practical application for companies, meaning, being extendable, representative from marketing perspective, and reusable with high reliability for any new, unseen data that generates insights for evaluation …

Purpose Food waste is one of the most challenging issues humanity is currently facing. Therefore, there has been a growing interest in the prevention of food waste because of world hunger, environmental impacts, resource scarcity and economic costs. The purpose of the study is to investigate the factors …

Multilevel models (MLMs) are increasingly deployed in industry across different functions. Applications usually result in binary classification within groups or hierarchies based on a set of input features. For transparent and ethical applications of such models, sound audit frameworks need to be developed. …

Purpose This study aims to develop an understanding of how customers of a physical retail store valuate receiving location-based mobile phone messages when they are in proximity of the store. It proposes and tests a model relating two benefits (personalization and location congruency) and two sacrifices …

Voor het eerst in vijftig jaar zijn er op de Nederlandse arbeidsmarkt meer vacatures dan werklozen [1]. Omdat de druk voor ondernemers hierdoor sterk toeneemt is het relevant om te kijken of robots een oplossing kunnen bieden. Uit ons eerdere blogartikel [2] kwam naar voren dat klanten robots vooral …

Worldwide, there is a growing recognition that strategic partnering between cities and universities can bring substantial benefits for both sides. The big question is how to organize such partnerships successfully. This handbook offers insights, best practices and advice for leaders in cities and universities …

Voorwoord: De manier waarop consumenten winkelen, is een steeds veranderende mix van fysiek en online. Om de fysieke retail toekomstbestendig te maken en te houden, is het van groot belang dat de fysieke retail innoveert als antwoord op de hedendaagse ontwikkelingen op het gebied van (online) winkelen. …

English: In the Netherlands female entrepreneurs and women in tech have structurally less opportunities than men. The latest numbers from October 2020 show that only 1 percent of all venture capital went to female entrepreneurs. The percentage of non-white entrepreneurs that received financing is even …