The paper explores how the customer experience bridges the relationship between signaling and trust in online shopping, following the framework of the Design-Based Research cycle. The main research question is as follows: “How does the end-to-end customer experience bridge the relationship between signaling …

This is a report of the research done during the Summer School 2022 at the Digital Methods Initiative (UvA). The work and the report were developed in collaboration with the participants in the datasprint: Gabrielle Aguilar // Federica Bardelli // Laura Bruschi // Miranda García // Giulia Giorgi // Matthew …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

Online food shopping has been a business model on the rise for some time. However, significant increased growth in consumers using e-commerce to purchase food has never been so high as that recorded in 2020. During this year, the world was hit by the pandemic. Governments from countries around the world …

People during this Covid-19 year were forced to spend more time at home due to the lockdown and extreme weather conditions. Before the crisis, people already spent approximately 90 percent of their time indoors and relied on nearby public outdoor spaces for social and physical activities to maintain …

This bachelor thesis analyzes the possible explanations for the disparity in the rate of food waste among Dutch and Canadian consumers. Its goal is to find concrete reasons about the differences in food systems in both countries, not attack Canadian consumers and imply that the disparity is caused solely …

The transition towards sustainable, healthy diets in Europe is necessary to make Europe the first climate-neutral continent by 2050 and achieving the United Nations Sustainable Development Goals. It is well established that meat production and consumption are unsustainable from environmental and health …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

Background Eating behaviour of older adults is influenced by a complex interaction of determinants. Understanding the determinants of a specific target group is important when developing targeted health-promoting strategies. The aim of this study was to explore interpersonal determinants of eating behaviours …