This research conducts the development of an online project management tool for the Saxion University of Applied Sciences to serve students and teachers better, innovatively and creatively, which, as a student, has always been my purpose. In this document, the reader shall find the detailed development …

Co-creation as a concept and process has been prominent in both marketing and design research over the past ten years. Referring respectively to the active collaboration of firms with their stakeholders in value creation, or to the participation of design users in the design research process, there has …

Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ …

Hundreds of sensors in our smartphones, cars, houses and other "smart" devices feed the IoT, that monitors both our functioning, and that of the smart devices. In 2050 the Internet of Things - which processes and stores all sensor data - will require a multiple of all the current energy together in air …

Introduction: Augmented reality enriches online shopping with a new virtual aspect that offers customers the ability to try a product before purchasing it online. It superimposes digital information onto the physical environment which opens up opportunities for businesses involved in eCommerce (Sharma, …

In recent years, there has been an exponential increase in the use of health and sports-related smartphone applications (apps). This is also reflected in App-stores, which are stacked with thousands of health- and sports-apps, with new apps launched each day. These apps have great potential to monitor …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

Although it appears increasingly important yet potentially challenging to attract consumers to physical stores, location‐based messaging has been said to enable such attraction. Still, existing studies offer very limited insight into which particular location‐based persuasion approach retailers should …

To summarize, this report submits and analyses the way how an agency can improve its chances to introduce wines within Quebec’s alcohol monopoly: Société des Alcools du Québec’s stores (SAQ), the monopoly in charge of importation, distribution and sales of all alcoholic beverages in the province of Quebec. …

"In recent years, the former Dutch welfare state has been transformed into a participation society [1]. As support from the government decreases, citizens are increasingly expected to be self-managing. Since not everyone is able to be self-managing, there is an increasing demand for help offered by volunteers. …