This research project explores possible circular strategies for the sustainable denim-specialised brand Kings Of Indigo in the frame of the upcoming Extended Producer Responsibility (EPR) for textiles in the Netherlands. A look at notions within the industry, possible collaboration partners, and a case …

The Dutch Sustainable Fashion Week reaches many audiences with their message about sustainable fashion, but notably struggles to reach teenagers. Previous research done for the DSFW by Been et al (2019) suggested to them to look towards interactive application, such as e-learning or games to tackle this …

This article seeks to contribute to the literature on circular business model innovation in fashion retail. Our research question is which ‘model’—or combination of models—would be ideal as a business case crafting multiple value creation in small fashion retail. We focus on a qualitative, single in-depth …

European clothing consumption has increased dramatically in recent decades, leading to a current average of 26 kg of textiles annually purchased per capita (EEA, 2019). While garments (and most of clothing’s environmental impacts) are produced in other parts of the world, European municipalities face …

This report is the result of the bachelor graduation assignment, which in this case was a development of a fashion collection for a start-up company Odevy CS. The vision of this company is to become a leading brand of sustainable clothing in Slovak and Czech markets which makes a positive impact in communities …

The aim of this study is to unpack the value of ethnographic research as a relevant methodology for studying and developing new business models. A pop-up store we ran for three months in 2020 served as a testlab to experiment with value creation around buying, swapping and borrowing secondhand …

To decrease the environmental impact that the textile industry is responsible for, new materials are constantly being innovated. However, there is a forgotten fiber that was eliminated by the American government and big companies who wanted to push the cotton and synthetic fiber industry forward almost …

Scholars in sustainable consumption increasingly highlight the limitations of “weak sustainable consumption” approaches to overcome the challenges of the current environmental crisis. While efforts to enable cleaner production and circular flows of materials are necessary and important, progress in environmental …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

QUOTE “Human-induced climate change will challenge the availability of textile fibres, whereas today’s apparel industry leaves behind a substantial environmental footprint. Sustainable hemp textiles can lighten it.” RESEARCH QUESTION What are the impacts, challenges and opportunities of climate change …