Den Haag Marketing is the marketing and promotion organisation of the city The Hague and its seaside resorts; Scheveningen and Kijkduin. Den Haag Marketing(DHM) promotes attractions and events in The Hague that would be interesting for the intended target groups. The organisation takes care of the city’s …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

The general aim of this research project has been to examine this phenomenon of tourism flow switching and consider the factors driving the geopolitical instability that can compromise destination security. On a more practical level the research has also examined what the reactions of Dutch tourists …

We studied 12 smart city projects in Amsterdam, and –among other things- analysed their upscaling potential and dynamics. Here are some of our findings: First, upscaling comes in various forms: rollout, expansion and replication. In roll-out, a technology or solution that was successfully tested and …

The following research paper deals with the Russian tourist 's characteristics regarding their wants and needs. Furthermore, the destination branding, identity and image of the region of Twente was explored in order to gain an insight whether there is a match between the offerings of the destination …

With 400,000 sex workers, Spain has the biggest sex industry of Europe. It is estimated that 90 per cent of these sex workers are victims of human trafficking for the purpose of sexual exploitation. The objective of this dissertation is to gain data on sex trafficking in Spain with the aim to find …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

This project explores touristic involvement in the foreshore area of the Netherlands. Current industrial activities at sea all have their separate zones and no go-zones. By combining tourism activities and nature improvement in the estuary of the Haringvliet new benefits for the North Sea and the Netherlands …

Both inhabitants and tourists of Ameland are in need for a new entry to the island. The lack of quality and adaptability of the current entry from the Wadden Sea makes separation between freight and passenger flows to and from the island necessary. The demand for aanew harbour creates new opportunities. …