The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

Objectives: Promoting unstructured outside play is a promising vehicle to increase children’s physical activity (PA). This study investigates if factors of the social environment moderate the relationship between the perceived physical environment and outside play. Study design: 1875 parents from the …

Summary: The traditional landscape in international business has changed, for decades the Uppsala model of internationalization has been key-instrument for foreign success. Since McKinsey (1993) made notice of the term Born Global times have changed. More rapidly and in increasing numbers throughout …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

The surge of the interest in the migration-development nexus and the sheer "euphoria" about the potential positive impact of migration on development in origin countries, has also entered EU - level politics on migration. Yet it seems unbelievable that only about one decade ago the effects of migration …

After decades of being deemed the idealistic hobby of a niche group of fanatics, Green has finally entered the mainstream of the architectural service industry. However, most architects and urban planners are not yet adequately equipped to translate the challenges of climate change and resource and energy …

The Lotseninsel is a small peninsula situated in the transition area of the Baltic Sea and the Schlei in Northern Germany. The mouth of the Schlei is an ecological important area and is thus protected under several conservation laws. The position of the Lotseninsel amid and surrounded by this ecological …

Since 1995, the CINOP International Agency has been responsible for distributing and managing the European subsidies on behalf of the European Commission, with great success. In the past 15 years, more than 40,000 Dutch participants have had learning experiences in different European countries and over …