Television advertising is the most effective wayof advertising, however, media clutter and high expenses frequently stand in the way of its effectiveness. The purpose of this research involves one variable of which the value might beunderestimated when creating a television ad: music. Its contribution …

Multi-screening is a type of consumer behaviour where the user uses a second screen simultaneously or sequentially in combination with a first screen. The voice of Holland, a Dutch television programme, created together with Vodafone Nederland, a telecommunications company, a multi-screening campaign. …

Silvio Berlusconi was Italy's longest serving Prime Minister since the Second World War. As Prime Minister, he exercised control over the three public television channels in Italy. The combination of a strong political figure that controls large parts of public media and has considerable business interests …

In this day and age, social media has become an integral part of modern society. Protest movements are utilising new media more than ever seen before, specifically social media networks such as Facebook and Twitter. This thesis provides an analysis of the role that social media played during the Gezi …

Only 18% of the Dutch population watches TV commercials. This means more than 80% does not watch them and zaps to another channel or walks away from the television. In general TV commercials are evaluated to be an irritating interruption during a program or movie that is broadcasted. Research shows that …

Axon Digital Design develops modular systems and equipment for audio and video signal processing and monitoring, mainly aimed at the broadcasting industry. The recent successes of 3D film productions have pushed the consumer TV market into a new era: 3D television in the living room. One fundamental …

Over the past two decades, leaders in the global economic broadcasting system have encouraged the liberalisation of the free market in hope that channels would spread the content of local shows to the rest of the world (European Commission). In recent years, however, awareness of the detriments of internet …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

The purpose of this research is to provide an advice for FrieslandCampina whether it is feasible to expand its activities to the emerging market Brazil. Therefore the research question of this report is as follows: "Is it feasible for FrieslandCampina to expand its activities to the emerging market Brazil …

The ‘televisual’ names a media culture generally in which television’s multiple dimensions have shaped and continue to alter the coordinates through which we understand, theorize, intervene, and challenge contemporary media culture. Televisual culture is a culture which both encompasses and crosses all …