This advisory report has been written for the project Flavours of Málaga, which is aimed at women that live in the neighbourhoods of Málaga to improve their socio-economic position with the help of gastronomic heritage tourism. The second phase (Flavours of Málaga II) has recently started and focusses …

This project leaves from the fundamental conviction that the transition towards more sustainable futures is not only a transition of businesses, technology or design – but fundamentally happens in our inner worlds, our values, mindsets and worldviews in relation to our connection with others and reported …

Betrokkenheid is een welbekend begrip op zowel de werkvloer als in het onderwijs. Er wordt naar gestreefd dat deze hoog is. Bij studenten zorgt een hogere mate van betrokkenheid voor een kleinere kans op schooluitval en een grotere kans op het meer en beter leren van een student. Zo streeft Fontys Pulsed …

This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

A business student’s overseas internship is a unique place to investigate what knowledge/skills or personal traits that are important for their future career. This research consists of two stages: (1) First, we qualitatively analyzed students’ internship reports to explore what knowledge or skills and …

A case study on learning from the best practices and challenges of social entrepreneurship among women empowerment projects in tourism in order to create a sustainable business model. 

Op 15 januari was Start-up City aan de Kadijk 2 op de Zernike Campus het toneel voor de eerste “Critical Friend Experience”. Een interactieve sessie met de methodiek Critical Friends. Zes student-ondernemers kregen door een groep van dertig critical friends - jonge ondernemers, onderwijsmanagers en docenten …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Social enterprises received growing attention since the financial crisis started in 2008, due to severe public sector cut backs and the inability of current structures and policies to meet social problems. This development has also been accelerated by the dissatisfaction of consumers and society in private …

Vanuit de transitie die nodig is in de zorg wordt de Master HAP toegelicht. Multidisciplinariteit en verbreding van het vakgebied spelen daarin een belangrijke rol. Afsluitend licht een student zijn innovatie toe.