The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

When products are no longer suitable for reuse, repair or refurbishment, they are discarded and recycled, often losing a lot of value (downcycling). Repurpose is a strategy that gives discarded products or obsolete parts a new, high-quality purpose, also known as upcycling. With Repurpose, the value …

This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

In the last years we have observed a growing interest in the use of gamification approaches for climate change education. While most practices are related to digital gaming, there is a new trend which is still academically unexplored: escape rooms. The main objective of this paper is to serve as an initial …

Recommendation systems, recommenders in short, selecting and filtering content are widely used by companies in order to provide suggestions for items to users. These ‘items’ range from songs (e.g., Spotify), series (e.g., Netflix), and movies (e.g., YouTube) to messages (e.g., Facebook), job vacancies …

During my graduation, I worked with Family Quest to further their mission of getting parents and children to play together in this digital age. Family Quest is always looking for a way to improve their framework with interactive stories supplemented with real-world missions. For this graduation, they …

From the early 2000s onward the Netherlands has witnessed unexpected and unprecedented polarization. Right-wing populist activism challenged the right of newcomers to belong in Dutch society. Coinciding with this populist swing, participatory media (web communities such as Marokko.nl, blog sites such …

Thorough understanding of how “outside the box” ideas in the newsroom can be triggered and fostered is fundamental to grasp innovation in journalism, but is still largely uncharted territory. Comprehension of its key elements would enable news organisations to reinvent themselves and improve chances …

The German sportscar brand Porsche is one of the best-selling sportscar brands in the Netherlands, as stated in a research by the RAI association (2019b). Haaglanden Motorsport is a Porsche specialist, with its focus in maintenance, purchase, sales and additional services connected to Porsche. Over the …

Social media have developed to be an integral part of each business’ existence. As SoftAtHome is working on revamping its LinkedIn strategy, it became evident that the company needed assistance in defining what a proper approach would be. Therefore, this research paper focuses on answering the following …