The use of growth monitoring and promotion (GMP) has become widespread. It is a potential contributor towards achieving the Millennium Development Goals of halving hunger and reducing child mortality by two-thirds within 2015. Yet, GMP appears to be a prerequisite for good child health but several studies …

Management summary The company Autobedrijf van der Wereld wants to communicate with their target group but they do not know how to do this properly. The company would like to have more customers and it also wants the customers to feel more involved with the company. Another problem they are facing, is …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

For this examination, qualitative research has been carried out into which extent the Internet has influenced the traditional consumer decision process (CDP) model (Blackwell, Miniard & Engel, 2006) and how the stages of this model are visible on websites. It is examined because the emergence of the …

This report is a feasibility study for the start-up of Caribbean Flavors, an online groceries shop. Caribbean Flavors aims to offer Caribbean ingredients and food products to consumers in Spykenisse. Before taking serious steps and opening its store, the company wanted to explore its opportunities and …

The media are an integral part of how advanced societies are controlled. After almost a century of ‘broadcasting’, a new media logic can be seen to have emerged. It is not centralized, nor does it appear to depend on manipulative power (such as the priming and framing of news and thereby the agenda …

The objective of this research is to enable its reader to gain comprehension on what the consequences of the European Emission Trading Scheme are for the airline industry. The main research question that is answered by means of this paper is: how is the airline industry affected by the European Emission …

Although the contribution of user participation to information sys-tems/information technology (IS/IT) project success is generally acknowledged in the literature, empirical evidence of the different attributes of user participation practices and the role of management in this process is still largely …

International expansion has never been easy, but the global economy is changing, cultural and language barriers are fading and this facilitates companies in conducting business across the world. This paper explains different factors such as the internal analysis, but also the external analysis and the …

This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …