In recent years there has been a noticeable change in how people book their holiday. In the past traditional travel agencies were the places go, with offline stores and direct face-to-face contact with experienced travel agents. Nowadays, however, the internet plays an important role for companies to …

This thesis seeks to discover how personal leadership education functions in the Netherlands and to suggest recommendations for its improvement. To this end, personal leadership courses and students’ attitudes towards those courses at six higher education institutions were researched. Personal leadership …

This research was conducted as a response to the recent trend of flexibilization in the European labor market. Factors for its fast emergence include the increased international competition and the effects of the economic crisis in Europe. Young workers have become overrepresented in flexible jobs. The …

Implementing the Cradle to Cradle principles in the design of an industrial park is a challenging and complex task and requires a great amount of dedication of all parties involved. Due to the fact that Cradle to Cradle is a relatively new concept, only few experiences have been made with the design …

The exploration of the narrative nature of local memory websites in relation to empowerment theory produces new insights in the nested levels of analysis of both. Empowerment’s value orientation calls for a focus on strengths instead of weaknesses and, as such, requires specific language that accommodates …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

Cordaid, one of the biggest development organisations in the Netherlands, works on several topics to reduce poverty all over the world. One particular topic is Urban Matters that designs smart solutions for slums. Cordaid Urban Matters has given the assignment to conduct research regarding successful …

Positive Travels is an online company that organises trips for business companies and for people who want to go on a holiday for leisure purposes. It was developed from its parent company Positive Business Events. Positive Travels offers trips with different themes and trips are mostly tailor-made. Positive …

Urban Outfitters is a U.S. based global fashion retailer that offers an eclectic mix of products. These products range from apparel and accessories to home décor items and gifts. The brand targets an urban-minded audience between the ages of 18 to 30. Although Urban Outfitters is operating in one of …

Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …