This rеport prеsеnts а strаtеgic mаrkеting аnd contеnt communicаtion аpproаch for Mаxxton B.V.-а lеаding SааS providеr in thе Еuropеаn hospitаlity sеctor-аs thе compаny еxpаnds into thе Frеnch mаrkеt. Thе rеport еxplorеs how Mаxxton cаn incrеаsе brаnd visibility аnd еffеctivеly position itsеlf аs thе …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

In this short article the author reflects on AI’s role in education by posing three questions about its application: choosing a partner, grading assignments, and replacing teachers. These questions prompt discussions on AI’s objectivity versus human emotional depth and creativity. The author argues that …

Joint value creation plays an important role in the transition to a more sustainable society. During such a process, conflicting interests, powers, speeds and priorities lead to tensions. Participants in the Circular Innovation Program, revolving around circularity focussed collaborative business modelling …

Background: Although medical courses are frequently evaluated via surveys with Likert scales ranging from “strongly agree” to “strongly disagree,” low response rates limit their utility. In undergraduate medical education, a new method with students predicting what their peers would say, required fewer …

Data Mining: learn about of data mining tools and the importance of choosing the right one. The module on data mining begins by outlining the learning objectives, emphasizing understanding the data mining process, and gaining familiarity with tasks, methods, and tools. The course aims to equip participants …

In 2024 the Low Impact Development Devices (LID) open-source international database ClimateScan consist of over 14.000 climate adaption related projects uploaded in the period of 2014–2024. For cities with over 500 projects, this offers an opportunity to construct a LID-DNA of the city. LID-DNA presents …

BACKGROUNDLung protective ventilation is considered standard of care in the intensive care unit. However, modifying the ventilator settings can be challenging and is time consuming. Closed loop modes of ventilation are increasingly attractive for use in critically ill patients. With closed loop ventilation, …

Data collection is crucial in modern automotive engineering. Yet, the focus on technological development often overlooks legal, ethical, and privacy aspects. This feasibility study aims to bridge this knowledge gap for SMEs and research entities by examining the technical, legal, and ethical aspects …

Plastic pollution of rivers, seas, and oceans is currently one of the most pressing environmental issues. The litter traps constructed by CLEAR RIVERS provide a way to clean the rivers of litter by utilising winds and currents. CLEAR RIVERS wants to know how to improve the effectiveness of current litter …