The chapter discusses the effect of hierarchically staging common entrepreneurship pedagogies (from passive, instructor-led to active self-steering) in an undergraduate level venture creation programme on its participants perceived ‘readiness’ to take ownership over their learning. Education literature …

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …