Introduction: The Netherlands has been known as one of the pioneers in the sharing economy. At the beginning of the 2010s, many local initiatives such as Peerby (borrow tools and other things from your neighbours), SnappCar (p2p car-sharing), and Thuisafgehaald (cook for your neighbours) launched that …

Een analyse van crossmediale communicatie, storytelling, crowdfunding en waardecreatie,wat de basis vormt voor een advies voor communicatieprofessionals, marketeers en ondernemers