Predictors of Walking App Users With Comparison of Current Users, Previous Users, and Informed Nonusers in a Sample of Dutch Adults: Questionnaire Study
De Bruijn, Gert Jan; Dallinga, Joan Martine; Deutekom, Marije
Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.
de Bruijn, Gert-Jan; Elving, Wim (Communication, Behaviour & Sustainable Society)