In Breda, Den Bosch en Helmond worden transitiehubs opgericht. Een spannende naam voor een samenwerkingsverband tussen kennisinstellingen en het bedrijfsleven om een leven lang ontwikkelen (LLO) te stimuleren. In Helmond gaat Fontys leermodules ontwikkelen voor mensen die werkzaam zijn in de batterijtechnologie. …

Problems of energy security, diversification of energy sources, and improvement of technologies (including alternatives) for obtaining motor fuels have become a priority of science and practice today. Many scientists devote their scientific research to the problems of obtaining effective brands of alternative …

With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a …

De 9e editie van het standaardwerk van Alsem. Met als belangrijkste vernieuwing de aandacht voor duurzaamheid, vervlochten in het gehele marketingplanningsproces. Ook diverse andere onderwerpen toegevoegd. Online was al helemaal geintegreerd.

Inleiding Het doel van Facility Services UvA en HvA is: In 2026 is de huidige voedselverspilling in banqueting op de campussen van de UvA en HvA met tenminste 25% verminderd. Eén van de oplossingen is bewustwording en gedragsverandering bij bestellers van banqueting. Daarom wil Facility Services (FS) …

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

This thesis explores the evolving landscape of luxury e-commerce platforms in the digital era and investigates the potential impact of the metaverse on creating emotional connections between platforms and consumers. With the rapid advancement of technology and shifting consumer preferences, it is essential …

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions …

More and more non-Western brands and designers entering the fashion world introducing new values, narratives and aesthetics into a dominant Western Fashion discourse deeply intertwined with notions of conceptualism, modernism and postmodernism. In a moment of history where we are facing a failing fashion …