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Generating inwards tourism by improving the brand knowledge and brand image, through communicating associations favored by the target group reflecting the city brand of Bratislava

Maria Poulaki (Begeleider); Suzanne Jellema (Student)

The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

2013-06-10ICT & MediaBachelor

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Generating inwards tourism by improving the brand knowledge and brand image, through communicating associations favored by the target group reflecting the city brand of Bratislava

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